because having a business sucks

actually, because having a business that is going largely unnoticed, and struggling to survive, sucks.

i know, woe is me. but i think we all need a little ‘woe as me’ once in a while, because (hopefully) it leads to some reflection as to why things are in the disappointing state they’re in, and some brainstorming on how to amend that state, and, ultimately, some smart and efficient implementation of strategies that will shift things in a better direction.

i have been ruminating on the fate of my shop for a while. i know that i make great stuff, take pretty good photos, and i am a decent writer. what appears to be lacking from my bag of tricks is hustle. this elusive ‘hustle’ means that i need to be doing the following:

a) making items on a weekly basis. this means new pieces, generally, but when i am feeling uninspired, i should be making more of the existing items in my shop…particularly the ones that sell well and/or are the most labor intensive. this last bit will save me from procrastinating when a new order comes in. my dream is to sell out every time i do a shop update…wouldn’t that be grand?!

b) boosting my social media presence. i tend to get some momentum going here, but it tends to come in spurts. this needs to be amended. i don’t use facebook much anymore, as it doesn’t have much of a reach without spending money to boost one’s posts. my best bets are instagram and pinterest. i prefer the quickness and ease of instagram, but my efforts there have yet to bring me any sales so far. (this will hopefully change, once i am steadily making things and posting shop updates there!) on the other hand, pinterest has definitely garnered me views and sales. i need to be spending a little time there weekly to freshen my boards.

c) blogging more often. with more varied content. meaning, some DIY stuff, or possibly some tutorials. not sure yet. i welcome your ideas.

so that, friends, is my recipe for some much-needed hustle. i hope that you will see me following through on these plans ASAP…and if you do, please let me know that you are seeing it. i can always use some encouragement!

whew! that was crazy!

ok, i had reaaaaallly good intentions of blogging before my holiday show, but i was a bit delusional then. i’m all better now. promise.

the show was wonderful! i met so many lovely people who are dedicated to making and shopping handmade. i am hopeful that some of the happy shoppers will return to shop with me online, and that i can contribute more to the network of awesome peeps who showed up. i’m not really thrilled with my smartphone photos, so i won’t show you the depths of my genius setup. i will tell you that my husband built me some awesome displays that got tons of compliments. the whole thing still needs some finessing, but i was pretty happy with how quickly i was able to set up and tear down.

i will also say that i am very grateful that i worked so hard to build stock for the show, even though i didn’t quite reach the unrealistic goals i had in mind. this is the most stock i have had on hand since before i got pregnant (and horribly sick) with my daughter. it has really helped with my stress level, since christmas shopping is so thrown off this year by a late thanksgiving. a bunch of items in my etsy shop are marked READY TO SHIP, and it puts a smile on my face when i can just grab the piece and package it up immediately!

there is still time to shop with me before christmas hits! i can also upgrade your order to priority mail, so convo me through the ‘contact’ link in the listing, if you need it quick!

i am looking forward to the new year, as i already have some new concepts and techniques filling my head. i am also hoping to get a bunch of old supplies listed to sell, so i can begin clearing out my stash! trying not to get too delusional about how much i can accomplish once the holiday season is over. haha!