because having a business sucks

actually, because having a business that is going largely unnoticed, and struggling to survive, sucks.

i know, woe is me. but i think we all need a little ‘woe as me’ once in a while, because (hopefully) it leads to some reflection as to why things are in the disappointing state they’re in, and some brainstorming on how to amend that state, and, ultimately, some smart and efficient implementation of strategies that will shift things in a better direction.

i have been ruminating on the fate of my shop for a while. i know that i make great stuff, take pretty good photos, and i am a decent writer. what appears to be lacking from my bag of tricks is hustle. this elusive ‘hustle’ means that i need to be doing the following:

a) making items on a weekly basis. this means new pieces, generally, but when i am feeling uninspired, i should be making more of the existing items in my shop…particularly the ones that sell well and/or are the most labor intensive. this last bit will save me from procrastinating when a new order comes in. my dream is to sell out every time i do a shop update…wouldn’t that be grand?!

b) boosting my social media presence. i tend to get some momentum going here, but it tends to come in spurts. this needs to be amended. i don’t use facebook much anymore, as it doesn’t have much of a reach without spending money to boost one’s posts. my best bets are instagram and pinterest. i prefer the quickness and ease of instagram, but my efforts there have yet to bring me any sales so far. (this will hopefully change, once i am steadily making things and posting shop updates there!) on the other hand, pinterest has definitely garnered me views and sales. i need to be spending a little time there weekly to freshen my boards.

c) blogging more often. with more varied content. meaning, some DIY stuff, or possibly some tutorials. not sure yet. i welcome your ideas.

so that, friends, is my recipe for some much-needed hustle. i hope that you will see me following through on these plans ASAP…and if you do, please let me know that you are seeing it. i can always use some encouragement!

Advertisements

2 responses

  1. I can sympathize! I too am struggling with finding the “hustle” and the need to create new products and engage more on social media. While I get custom orders, organic orders from Etsy are pretty much non-existent. Do you feel Pinterest is bringing in more business than any other venue?

    • i find that i get decent referral traffic from Pinterest, and have had some orders come from people finding me there. i always ask how customers find me when i confirm my orders. not everyone responds, but most of those who do actually find me through Etsy search. what i also really need to do is ask if people would like to join my newsletter mailing list (and send it out more often)! i think the more often you put your work in front of people, the more often you will get traffic and sales.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s